New E-mail Marketing Solution

Friday, November 04, 2011

Do you keep in contact with your customers on a regular basis?

Do you update them on what is going on with your company, your industry, your products/services?

Here is a great software program guaranteed to boost sales and get you the results you are looking for! 

Contact us today for pricing!

What is  Email Marketer?

Our all-in-one email marketing software includes everything you need to create, send, track and profit from email marketing - but it doesn't stop there. It also includes powerful tools to completely automate your follow up marketing and customer feedback loops too:

Follow up with prospects automatically using autoresponders. Send a series of personalized email messages to new leads at intervals you define. It's like having your own dedicated sales team working for you around the clock.

Optimize your email click thru rates with split testing. Send a few variations of your email to a sample of your list and have the best performing one sent to the rest automatically.

Automate your list management with triggers. Automatically convert leads to opportunities when they open a specific email, remove inactive leads from your list or even send a follow up email when a particular link is clicked - automatically.

Keep your lists clean and up to date with automated bounce processing. Invalid email addresses can be removed from your list automatically based on "smart bounce rules", helping keep your deliverability rate high.

See the complete activity of a lead with event logging. Every time a lead opens your email, clicks a link or performs any other activity, it's logged against their history making it easy for you sales team to qualify their desire to purchase.

Solicit and track feedback with surveys. NEW! Using the drag & drop editor you can create customized surveys and feedback forms which you can link to from your email campaigns or autoresponders and then blast to your list in minutes.

More Features Than Any Other Email Marketing Software

Interspire's email marketing software is fully featured and was built specifically to help automate your follow up marketing, giving your sales team more motivated leads in the process. It will turn more leads into buyers - we guarantee it, or your money back.

Completely browser based
No monthly or per email fees
Perpetual, lifetime license
No list size limits or fees
No "powered by" link in your emails
Runs on YOUR web server
Use your mail server or 3rd party
100% unencrypted PHP code
Private label in 5 minutes
Surveys and feedback forms NEW!
Dozens of built-in templates
Step-by-step campaign wizard
Custom fields for personalization
In-email dynamic content blocks NEW!
Unlimited autoresponders
Split test email campaigns
Powerful XML-based API
Powerful, automated triggers
Full campaign statistics
Google Analytics integration
Automated bounced email processing
Full WYSIWYG campaign editing
Per user email throttling
Easily import/export contacts
Pause and resume sending
Automatic event logging
Built-in CRM functionality
Google Calendar integration
RSS email campaign archive
User groups with permissions NEW!

Contact us today for pricing!

Meaning of Colors

Thursday, October 27, 2011

Words have meaning, but....did you know colors have meaning too?

Here is some food for thought when choosing colors for your website.

 

RED

Red is the warmest of all colors. Red is the color most chosen by extroverts and one of the top picks of males. On the negative side red can mean temper or anger. In China, red is the color of prosperity and joy. Brides wear red and front doors are often painted red. Red is Tuesday's color. Red roses symbolize passionate love. Ruby rings should be worn on the left hand. Red is the color of Mars. This planet is known as the God of War.

Red is associated with fiery heat and warmth. It can also mean danger (burning). Red is the color of blood, and as such has strong symbolism as life and vitality. It brings focus to the essence of life and living with emphasis on survival. Red is also the color of passion and lust.

PINK

Pink is the color of universal love. Pink is a quiet color. Lovers of beauty favor pink. A pink carnation means "I will never forget you".

Pink is a combination of red and white. The quality of energy in pink is determined by how much red is present. White is the potential for fullness, while red helps you to achieve that potential. Pink combines these energies. Shades of deep pink, such as magenta, are effective in neutralizing disorder and violence. Some prisons use limited deep pink tones to diffuse aggressive behaviour.

Pink provides feelings of caring, tenderness, self-worth and love, acceptance.

 

BROWN

People who prefer brown are often conventional and orderly. The negative meaning of brown can be a repressed personality or a lazy person. Brown is the color of the earth and is associated with the material side of life.

Brown can mix into many surroundings. It is a mixture of red, blue and yellow and has many shades and tones - each producing a different effect. Brown can be a stabilizing color. The red in brown gives it practical energy while the yellow and blue add mental focus energies. Too much brown can make a dull effect. Brown gives a feeling of solidity, and allows one to stay in the background, unnoticed.

Some shades of brown create a warm, comfortable feeling of wholesomeness, naturalness and dependability.

ORANGE

Orange is a power color. It is one of the healing colors. It is said to increase the craving for food. It also stimulates enthusiasm and creativity. Orange means vitality with endurance. People who like orange are usually thoughtful and sincere. Lady luck's color is orange. I have been told that if a change of any kind is need in life, just burn an orange candle for 7 nights.

While red is associated with fiery heat, orange is associated with the benign warmth of the sun. A dynamic color to be sure, orange offers a more thoughtful control than explosive red. Curiosity is a driving characteristic of orange, and with it comes exploration of new things.

GOLD

it is no surprise that gold symbolizes wealth used wisely, but it is also the symbol of good health. People who favor the color gold are optimistic.

 

The tibetan Buddhist believes in 5 sacred stones: the crystal for light, turquoise for infinity of sea and sky, coral for life and form, gold for the golden ray of the sun, silver for the light of the moon. Gold is intimately linked with Divinity and those gods associated with the Sun. It symbolizes wealth and success.

 

YELLOW

The shade of yellow determines the meaning. Pure, bright and sunny yellow is the easiest color to see. People who are blind to other colors can usually see yellow. Yellow is full of creative and intellectual energy. Always use yellow note pads.

Yellow symbolizes wisdom. Yellow means joy and happiness. People of high intellect favor yellow. Yellow daffodils are a symbol of unrequited love. Sunday's color is yellow-gold.

Like the energy of a bright sunny day, yellow brings clarity and awareness. The shade of yellow determines its effect: Yellow-green can mean deceit, and creates a disoriented feeling. Orange-yellow imparts a sense of establishment. Clean light yellow clears the mind, making it active and alert.

GREEN

Green is the color of nature, fertility, life. Grass green is the most restful color. Green symbolizes self-respect and well being. Green is the color of balance. It also means learning, growth and harmony. Green is a safe color, if you don't know what color to use anywhere use green.

Green is favored by well balanced people. Green symbolizes the master healer and the life force. It often symbolizes money. It was believed green was healing for the eyes. Egyptians wore green eyeliner. Green eyeshades are still used. You should eat raw green foods for good health. Friday is the day of green. Green jade is a sacred stone of Asia.

Green contains the powerful energies of nature, growth, desire to expand or increase. Balance and a sense of order are found in the color green. Change and transformation is necessary for growth, and so this ability to sustain changes is also a part of the energy of green.

BLUE

Blue is the coolest color - the color of the sky, ocean, sleep, twilight. The ancient Egyptians used lapis lazuli to represent heaven. Blue symbolizes the Virgin Mary. A pure blue is the color of inspiration, sincerity and spirituality. Blue is often the chosen color by conservative people. Blue is the calming color. That makes it a wonderful color to use in the home, especially for babies. Blue is so soothing that is a good choice for pajamas. Dark blue is the color of truth and moderation. A blue iris means your friendship is very important to me. Wednesday's color is blue. Blue gemstones to wear to feel calm are blue sapphire and blue topaz. Lapis lazuli and azurite are said to heighten psychic power.

Turquoise is the symbol of youth, both the color and the gemstone. This color has a soothing affect. Turquoise is the color of communication. It contains the growth quality of green with the blue quality of communication. Turquoise has long been used in amulets to provide protection, health, confidence and strength.

Aqua is the color of high ideals.

Blue gives a feeling of distance. Artists use it to to show perspective. This is a good way to understand the energy of the color blue - it allows us to look beyond and increase our perspective outward. It contains a cool vibration that is helpful to communication.

The vibration if blue can be used to open energy flow where it is blocked. Using blue to relax will encourage feelings of communication and peace.

PURPLE

Purple is the color of good judgment. It is the color of people seeking spiritual fulfillment. It is said if you surround yourself with purple you will have peace of mind. Purple is a good color to use in meditation.

Purple has been used to symbolize magic and mystery, as well as royalty. Being the combination of red and blue, the warmest and coolest colors, purple is believed to be the ideal color. Most children love the color purple. Purple is the color most favored by artists. Thursday's color is purple.

VIOLET

Violet is the color of purpose. Violet is associated with the Crown chakra (This links individual and universal).

Violet is a combination of blue and red. Red is a focusing, dynamic and active energy while blue is cooling, calming and expansive. Violet brings a new dynamic to the expansion of blue and the activity of red. Red brings practicality to the undirected expansiveness of the blue, and allows more creative energy to emerge. For this reason, violet is associated with imagination and inspiration.

Violet is an important energy for those who use blue and indigo skills in the psychic field. The red in violet offers a grounding effect.

INDIGO

Indigo is the color of the deep midnight sky. It can have a negative effect when used during a depressed state, because it will deepen the mood. Indigo symbolizes a mystical borderland of wisdom, self-mastery and spiritual realization. While blue is the color of communication with others, indigo turns the blue inward, to increase personal thought, profound insights, and instant understandings. While blue can be fast, Indigo is almost instantaneous. Inventors use indigo skills for inspirations that seem to 'come out of the blue'.

WHITE

White is the color of purity. Brides wear white in many countries, because white symbolizes a virgin. White means kindness. In some cultures white is worn at funerals. White is Monday's color. White daisies are a symbol of loyal love.

Strictly speaking, white is not a color, but the manifestation of the presence of all color - the complete energy of light. It stands for wholeness and completion. In many cultures it represents openness and truth. White has a cold quality. It can provide clarity as its energy is complete.

White has purification vibrations and can be used to clear blocks from your path.

It holds the potential to move toward every other color and this makes it a good choice for new beginnings, and development in any direction.

BLACK

Black is the most misunderstood color. A black tie dinner is very formal and elegant. Women can wear that "must have little black dress" to the black tie dinner. Yet the bad guys wear black hats. Black symbolizes death in some cultures. Native Americans thought black was good because it was the color of soil, which gives life. Saturday's color is black.

Black is not a color, strictly speaking. It is the absence of all color. When people speak of opposites, it is usually in terms of black and white. Black, and its opposite white, represent polarities. Black absorbs all aspects of light. While white reveals, black conceals. It has come to mean hidden, fearful or bad experience. It is linked to the unknown or the unseen.

In times of fear and uncertainty black contains the energy of the threatening unknown. In a positive state, black is seen as a restful emptiness into which anything may emerge and disappear once again. It is also mysterious, providing a sense of potential and possibility.

GRAY

Gray is the color of sorrow. People who favor gray can be the lone wolf type or narrow-minded. Gray with more silver in it can be a very active color.

Native Americans associate gray with friendship. Gray is the symbol for security, maturity and dependability. It connotes responsibility and conservative practicality.

Gray is the true neutral color. Its energy imparts void, emptiness, lack of movement, emotion, warmth and identifying characteristics. Because of this, gray can be restful. It has a detached and isolated feeling. Gray can have a cooling effect when placed next to other more vibrant colors. It has a stabilizing effect, making vibrant colors stand out while muting their vibration.

I hope this article gives you some guidence when choosing colors to go on your web pages. As you can see, colors DO have mean, so be careful when choosing so you convey the right message to your audiance.

 

 

The term "QR codes" is popping up everywhere so we thought we would give our readers some insight on what they are and some of the slightly crazy, but clever ways businesses are using them.

QR codes (or Quick Response Codes) are two-dimensional codes that can hold thousands of characters of information. Though they look like standard bar codes, they are actually quite different. QR codes can store much more data including url links, location information, and text.

Basically, a QR code can store any information you add to it. Once a mobile device takes a picture of the code, the information will be automatically transmitted to the device. The transmitted information can include contact details about a business, personal details, movie previews, or any other type of media related content.

Have you seen any QR codes?


If you look around on some store windows and advertisements, you may spot one. They hail from Japan where they are very popular. They are just catching on in the US and are slowly gaining popularity.

QR codes are easy to create. Here is one I created for this website. When you take a picture of it with your mobile device, it should direct you to www.site-reference.com. (You must install a QR code reader on your device in order to scan the code - see below)



With your QR codes you can also link to any type of digital media and utilize phone functions such as email, instant messaging and SMS.

Besides url's you can also include text along with your links. In this QR code, I listed my contact information. When you scan it, you should see my information and it will ask if you want to save it on your device.


QR Code Readers


To scan a QR Code, you must install an application on your mobile device. Here are the recommended applications:

iPhone – i-nigma (A reader that also allows you to create your own QR Codes)

iPhone and iPad - Qrafter - This application is the first to be designed specifically for the iPad.

Android – Barcode Scanner is widely used for the Android mobile devices. I used this application to scan the above codes to verify if they were correct.

How do you create a QR Code?


There are many websites that will allow you to easily create a QR Code. You can either type “QR Code Generator” into a web browser or use these recommended sites:

Kaywa – Kaywa was designed by Datamatrix. I used this website to create the QR codes above. It took me all of 10 seconds. You can use Kaywa to generate QR codes that link to a website or web page, a text, or SMS.

Kerem Erkan – This site will allow you to customize your codes. It offers more in-depth options and more creativity.

QR Code Uses


The uses for QR codes are endless, especially for marketing purposes. Consider these possibilities:

1. Facebook – You can direct customers to a page which leads them to “Like” your fan page or follow you on Twitter. With Facebook “Like” generating QR codes created from sites like Likify, you can create a custom page that includes the option to “Like” your fan page. You can also direct people to your Facebook welcome page.

2. Blogs – Direct customers or prospects to a specific blog post.

3. Element of surprise – Use QR codes to hide information that can only be revealed by scanning the code.

4. Articles, ebooks, videos. – You can direct scanners to any type of related content with QR codes.

5. Custom landing pages

6. Business cards

7. Directions to your business

8. Mp3 audio downloads

9. Customer reviews

10. Email subscriber page

10. Contests

11. Product Demonstrations


There are thousands of creative uses for QR codes. Take a look at how some of these businesses used them:

1. Business Cards



2. Creative Product Use



3. Billboard Advertising



4. Pepsi Bottle



5. Belt Buckle



Marketing Tips:


Before you start marketing with QR codes, there are a few things you should know:

Create mobile pages – Remember that QR codes are used with mobile devices. Whenever you are sending people to a website, ensure that it is a mobile-friendly site.

Track use with link shorteners – If you are using QR codes to generate leads and sales, it is paramount that you separate each code and create specific url’s for each marketing strategy so it is easy to track which ones are working. You can use bit.ly or goo.gl to track each individual link. These services also allow you to automatically create QR codes from your shortened links.

Test on all platforms – Once you generate your code, test it with multiple readers and devices to ensure it works correctly.

For more marketing tips, see 5 Steps to a Successful QR Code Marketing Campaign

Have you used QR codes in your business?

What is SEO?

Here is a great 40 page article that describes exactly what search engine optimization is.

You can download it here.

Email Marketing for smart people

Friday, February 11, 2011

email-marketing-software-solution

Our all-in-one email marketing software includes everything you need to create, send, track and profit from email marketing - but it doesn’t stop there. It also includes powerful tools to completely automate your follow up marketing and customer feedback.

  • Follow up with prospects automatically using autoresponders. Send a series of personalized email messages to new leads at intervals you define. It’s like having your own dedicated sales team working for you around the clock.
  • Optimize your email click thru rates with split testing. Send a few variations of your email to a sample of your list and have the best performing one sent to the rest automatically.
  • Automate your list management with triggers. Automatically convert leads to opportunities when they open a specific email, remove inactive leads from your list or even send a follow up email when a particular link is clicked - automatically.
  • Keep your lists clean and up to date with automated bounce processing. Invalid email addresses can be removed from your list automatically based on “smart bounce rules”, helping keep your deliverability rate high.
  • See the complete activity of a lead with event logging. Every time a lead opens your email, clicks a link or performs any other activity, it’s logged against their history making it easy for you sales team to qualify their desire to purchase.
  • Solicit and track feedback with surveys. NEW! Using the drag & drop editor you can create customized surveys and feedback forms which you can link to from your email campaigns or autoresponders and then blast to your list in minutes.

More Features Than Any Other Email Marketing Software

Our email marketing software is fully featured and was built specifically to help automate your follow up marketing, giving your sales team more motivated leads in the process. It will turn more leads into buyers - we guarantee it, or your money back.

  • Completely browser based
  • No monthly or per email fees
  • Perpetual, lifetime license
  • No list size limits or fees
  • No “powered by” link in your emails
  • Runs on YOUR web server
  • Use your mail server or 3rd party
  • 100% unencrypted PHP code
  • Private label in 5 minutes
  • Surveys and feedback forms NEW!
  • Dozens of built-in templates
  • Step-by-step campaign wizard
  • Custom fields for personalization
  • In-email dynamic content blocks NEW!
  • Unlimited autoresponders
  • Split test email campaigns
  • Powerful XML-based API
  • Powerful, automated triggers
  • Full campaign statistics
  • Google Analytics integration    
  • Automated bounced email processing
  • Full WYSIWYG campaign editing
  • Per user email throttling
  • Easily import/export contacts
  • Pause and resume sending
  • Automatic event logging
  • Built-in CRM functionality
  • Google Calendar integration
  • RSS email campaign archive
  • User groups with permissions NEW!
Contact us today for a free demo and estimate - (937) 435-4411 (x203)

 

Is your website paying for itself?

Sunday, October 31, 2010

search-engine-marketingIf you have a website and you have relied on traffic that happens across your site you are doing yourself a terrible injustice. You should be seeing at least 1/2 of your traffic coming in through search engine traffic. Search engine traffic doesn’t just grow over time. You need to position your site with search engines through search engine registration and optimization, we call this the “organic search”. It is much cheaper than paying for ad clicks and should bring you a greater return over time. Here’s my top 10 list on Search engines and how they rely on the following items to find a site and help you gain good positioning:

1. Meta tag data – the keywords that place a customer or viewer to your site, required for every single page, 20 meta tags per page

2. Description tags – your site descriptions on every page of your site

3. Title tags – the titles that show up at the top of your windows

4. Content – the more pages the better, link your pages to each other and add relevant data throughout your site to gain better positioning. Make sure you have strategically placed the proper words throughout your pages that attract the right viewers

5. Site map - every site should have one, it will get you the positioning you are seeking for your website

6. Alt tags – make sure all of your images have been tagged with accurate names

7. Social networking – sign up for free sites like wordpress.com, twitter.com, facebook.com, myspace.com, linkedin.com, they bring much needed traffic and give you saturation in the marketplace, more is better

8. Monthly SEO services – this will help maintain positioning with the search engines and keep you at the top of the lists. This could run between $350 -$1500 per month

9. Tracking and reportingGoogle Analytics is one of the best resources on the web today and it’s free to use.

10. Competitive analysis – Know what your competition is up to, look at their keywords and study the algorithms. A good SEO marketer can help you with this type of reporting

Search engine traffic doesn’t just grow over time. You need to position your site with search engines through search engine registration and optimization, we call this the “organic search”

There’s a lot more that can be done to improve your site, for instance, if you have an e-commerce site, is it built to attract an audience? Does it have all the tools mentioned above to allow it to be found by search engines? Have you taken the time to study the link popularity for your particular industry? If not than maybe you should consider an extreme web makeover….give me a call, I would welcome an opportunity to get your website to it’s rightful place of pulling it’s weight in the marketplace. Don’t waste another dollar on your site until it starts paying for itself!

Despite a global recession, budget investments for search engine marketing continue to grow year after year. Many experts predict that spend on search engine marketing (SEM) activities will double in the U.S. from $13 billion in 2009 to $26 billion by the year 2014.

With more and more marketing dollars flowing into paid and organic inbound marketing efforts, we wanted to poll our readers to see if their organizations are following the same trend. We conducted an extensive survey of industry professionals and business owners to get an idea where budgets for search engine marketing are headed this year. We wanted to find out if spend on search marketing activities will rise, fall or remain the same in 2010.

Read More from Wordstream

 

One of the most common mistakes in small business internet marketing is lack of focus. Sometimes, because of your excitement to apply certain marketing strategies for your business, you forget that everything has to be relevant to it. In order to avoid this mistake, do not rush any projects. Make sure that you have thought of every aspect regarding a certain strategy or a method that you would like to use in order to achieve your goals. Take time to check everything before putting it to work. You could also try by testing a strategy first before employing it to make sure that it can help. Another mistake that you could encounter is using a media that does not work for your business.

Contact us for more info

 

"Traditional advertising has always worked for us in the past"... This statement doesn't hold true any longer. "Outbound" marketing campaigns are not bringing in the expected revenues in today's changing market. Advertising tools like television, yellow pages, radio, newspaper, and telemarketing are not as effective as they were 2 years ago.

Dayton Imaging brings you the expertise to launch your "Inbound" marketing campaign, and we guarantee positive results. Utilizing the latest in search engine marketing techniques, Dayton Imaging can help you reach your audience with precision and leave an impact with the right message. The Inbound internet shopper prefers to come to you - when they are ready to buy. We make sure they find you at the top of the search list and they like what they see. As a consumer, you can relate to being bothered by advertisements, interrupting your favorite shows, or those irritating phone calls at dinner time, or the boring, cheesy radio ads that don't motivate you to do anything but switch the station.

Internet marketing guarantees immediate results and the investment made today will help your business gain greater visibility for the future. Contact one of our experienced representatives today for a free consultation.

 

Advanced Web Ranking - My bff!

Tuesday, July 20, 2010

Are you in the market for a powerful search engine marketing tool? As a professional in the search engine marketing industry, Advanced Web Ranking from Caphyon is my very best friend. This tool delivers the best in search engine rank tracking, keyword research, keyword analyzing, search engine submission, creating link partners, link popularity and more.

The folks at Caphyon have done a great job combining the powerful tools that place you high in search engine placement. And it is clear that "good placement" is the key to successful search engine marketing. This tool is not for the novice so make sure you do your homework and get the tech support they offer to ensure your success.

 advanced_web_graphic

 

One customer reports...."The Advanced Web Ranking tool has reduced the number of hours we spend researching and reporting rankings to our clients exponentially. Our clients are 100% pleased with the look, feel, and analysis of the AWR reports." Michael Sherman - President, Qualified Impressions

Some of the powerful features this tool offers:
http://www.advancedwebranking.com/features.html

If you are comparing features from other popular SEO tools you can read more about their features here:
http://www.advancedwebranking.com/feats-list.html

Another customer writes..."Advanced Web Ranking Pro saves our search engineering team at GetMeOnTop countless hours, each and every business day. What we used to do manually by hand, is now relegated to our computer running 24x7 verifying results, drilling down into all the search engines and providing us and our clients invaluable information. As a result using AWR, our NYC SEO practice and Web Development Company have become hot commodities. Our clients love the search results reports, providing easy to read search rankings for all their web sites, and for those that wish, deeper analysis for better website optimization. Thank you Caphyon for the frequent updates, quick responses to all my emails and an absolute great SEO product! " - David S. Josephson, CEO, GetMeOnTop-NYC

I have used various programs over the last 15 years, tools that have become staples in the marketplace. Even though some of these tools offer important information like Google Analytics, Yahoo registration, Hubspot Grader and more, I have not found anything like this tool to bring all of the important features together in one place. I would highly recommend this tool for start-up and established businesses. Weather you are a business professional, marketer, web designer or an SEO expert, you cannot loose with this program. Take it from a seasoned professional in the search engine marketing business, this is the tool you have been waiting for.

Here are more helpful links for additional information:

Search engine ranking
Website ranking
Keyword Research Tool

 Some of the best names in business are using this tool; AOL, SIEMENS, SONY, AMAZON, DISNEY, GODADDY, MTV, WEB MD, ORBITZ and more. If the top companies in the world rely on this tool than you can too. I have been using this tool for the last 60 days and I am amazed at the accuracy and expediency this program offers. Weather you are on a Mac or PC you cannot afford to pass this program by. It has helped us and our customers to gain qualified traffic and business growth in the last year and you will be well pleased with the results. This intelligent software provides all the tools necessary for a professional search engine marketing campaign. You can visit the site at:
http://www.advancedwebranking.com/