New E-mail Marketing Solution

Friday, November 04, 2011

Do you keep in contact with your customers on a regular basis?

Do you update them on what is going on with your company, your industry, your products/services?

Here is a great software program guaranteed to boost sales and get you the results you are looking for! 

Contact us today for pricing!

What is  Email Marketer?

Our all-in-one email marketing software includes everything you need to create, send, track and profit from email marketing - but it doesn't stop there. It also includes powerful tools to completely automate your follow up marketing and customer feedback loops too:

Follow up with prospects automatically using autoresponders. Send a series of personalized email messages to new leads at intervals you define. It's like having your own dedicated sales team working for you around the clock.

Optimize your email click thru rates with split testing. Send a few variations of your email to a sample of your list and have the best performing one sent to the rest automatically.

Automate your list management with triggers. Automatically convert leads to opportunities when they open a specific email, remove inactive leads from your list or even send a follow up email when a particular link is clicked - automatically.

Keep your lists clean and up to date with automated bounce processing. Invalid email addresses can be removed from your list automatically based on "smart bounce rules", helping keep your deliverability rate high.

See the complete activity of a lead with event logging. Every time a lead opens your email, clicks a link or performs any other activity, it's logged against their history making it easy for you sales team to qualify their desire to purchase.

Solicit and track feedback with surveys. NEW! Using the drag & drop editor you can create customized surveys and feedback forms which you can link to from your email campaigns or autoresponders and then blast to your list in minutes.

More Features Than Any Other Email Marketing Software

Interspire's email marketing software is fully featured and was built specifically to help automate your follow up marketing, giving your sales team more motivated leads in the process. It will turn more leads into buyers - we guarantee it, or your money back.

Completely browser based
No monthly or per email fees
Perpetual, lifetime license
No list size limits or fees
No "powered by" link in your emails
Runs on YOUR web server
Use your mail server or 3rd party
100% unencrypted PHP code
Private label in 5 minutes
Surveys and feedback forms NEW!
Dozens of built-in templates
Step-by-step campaign wizard
Custom fields for personalization
In-email dynamic content blocks NEW!
Unlimited autoresponders
Split test email campaigns
Powerful XML-based API
Powerful, automated triggers
Full campaign statistics
Google Analytics integration
Automated bounced email processing
Full WYSIWYG campaign editing
Per user email throttling
Easily import/export contacts
Pause and resume sending
Automatic event logging
Built-in CRM functionality
Google Calendar integration
RSS email campaign archive
User groups with permissions NEW!

Contact us today for pricing!

New E-Commerce Solutions

Wednesday, November 02, 2011
Written by Bryan Belden

How to use twitter for business

Tuesday, November 01, 2011

Here is a great article on how to use twitter for business and drive more traffic to your site.

You can download this 40 page PDF file HERE.

 

At Dayton Imaging Solutions, we are always working to bring you informative articles to help grow your business!

Meaning of Colors

Thursday, October 27, 2011

Words have meaning, but....did you know colors have meaning too?

Here is some food for thought when choosing colors for your website.

 

RED

Red is the warmest of all colors. Red is the color most chosen by extroverts and one of the top picks of males. On the negative side red can mean temper or anger. In China, red is the color of prosperity and joy. Brides wear red and front doors are often painted red. Red is Tuesday's color. Red roses symbolize passionate love. Ruby rings should be worn on the left hand. Red is the color of Mars. This planet is known as the God of War.

Red is associated with fiery heat and warmth. It can also mean danger (burning). Red is the color of blood, and as such has strong symbolism as life and vitality. It brings focus to the essence of life and living with emphasis on survival. Red is also the color of passion and lust.

PINK

Pink is the color of universal love. Pink is a quiet color. Lovers of beauty favor pink. A pink carnation means "I will never forget you".

Pink is a combination of red and white. The quality of energy in pink is determined by how much red is present. White is the potential for fullness, while red helps you to achieve that potential. Pink combines these energies. Shades of deep pink, such as magenta, are effective in neutralizing disorder and violence. Some prisons use limited deep pink tones to diffuse aggressive behaviour.

Pink provides feelings of caring, tenderness, self-worth and love, acceptance.

 

BROWN

People who prefer brown are often conventional and orderly. The negative meaning of brown can be a repressed personality or a lazy person. Brown is the color of the earth and is associated with the material side of life.

Brown can mix into many surroundings. It is a mixture of red, blue and yellow and has many shades and tones - each producing a different effect. Brown can be a stabilizing color. The red in brown gives it practical energy while the yellow and blue add mental focus energies. Too much brown can make a dull effect. Brown gives a feeling of solidity, and allows one to stay in the background, unnoticed.

Some shades of brown create a warm, comfortable feeling of wholesomeness, naturalness and dependability.

ORANGE

Orange is a power color. It is one of the healing colors. It is said to increase the craving for food. It also stimulates enthusiasm and creativity. Orange means vitality with endurance. People who like orange are usually thoughtful and sincere. Lady luck's color is orange. I have been told that if a change of any kind is need in life, just burn an orange candle for 7 nights.

While red is associated with fiery heat, orange is associated with the benign warmth of the sun. A dynamic color to be sure, orange offers a more thoughtful control than explosive red. Curiosity is a driving characteristic of orange, and with it comes exploration of new things.

GOLD

it is no surprise that gold symbolizes wealth used wisely, but it is also the symbol of good health. People who favor the color gold are optimistic.

 

The tibetan Buddhist believes in 5 sacred stones: the crystal for light, turquoise for infinity of sea and sky, coral for life and form, gold for the golden ray of the sun, silver for the light of the moon. Gold is intimately linked with Divinity and those gods associated with the Sun. It symbolizes wealth and success.

 

YELLOW

The shade of yellow determines the meaning. Pure, bright and sunny yellow is the easiest color to see. People who are blind to other colors can usually see yellow. Yellow is full of creative and intellectual energy. Always use yellow note pads.

Yellow symbolizes wisdom. Yellow means joy and happiness. People of high intellect favor yellow. Yellow daffodils are a symbol of unrequited love. Sunday's color is yellow-gold.

Like the energy of a bright sunny day, yellow brings clarity and awareness. The shade of yellow determines its effect: Yellow-green can mean deceit, and creates a disoriented feeling. Orange-yellow imparts a sense of establishment. Clean light yellow clears the mind, making it active and alert.

GREEN

Green is the color of nature, fertility, life. Grass green is the most restful color. Green symbolizes self-respect and well being. Green is the color of balance. It also means learning, growth and harmony. Green is a safe color, if you don't know what color to use anywhere use green.

Green is favored by well balanced people. Green symbolizes the master healer and the life force. It often symbolizes money. It was believed green was healing for the eyes. Egyptians wore green eyeliner. Green eyeshades are still used. You should eat raw green foods for good health. Friday is the day of green. Green jade is a sacred stone of Asia.

Green contains the powerful energies of nature, growth, desire to expand or increase. Balance and a sense of order are found in the color green. Change and transformation is necessary for growth, and so this ability to sustain changes is also a part of the energy of green.

BLUE

Blue is the coolest color - the color of the sky, ocean, sleep, twilight. The ancient Egyptians used lapis lazuli to represent heaven. Blue symbolizes the Virgin Mary. A pure blue is the color of inspiration, sincerity and spirituality. Blue is often the chosen color by conservative people. Blue is the calming color. That makes it a wonderful color to use in the home, especially for babies. Blue is so soothing that is a good choice for pajamas. Dark blue is the color of truth and moderation. A blue iris means your friendship is very important to me. Wednesday's color is blue. Blue gemstones to wear to feel calm are blue sapphire and blue topaz. Lapis lazuli and azurite are said to heighten psychic power.

Turquoise is the symbol of youth, both the color and the gemstone. This color has a soothing affect. Turquoise is the color of communication. It contains the growth quality of green with the blue quality of communication. Turquoise has long been used in amulets to provide protection, health, confidence and strength.

Aqua is the color of high ideals.

Blue gives a feeling of distance. Artists use it to to show perspective. This is a good way to understand the energy of the color blue - it allows us to look beyond and increase our perspective outward. It contains a cool vibration that is helpful to communication.

The vibration if blue can be used to open energy flow where it is blocked. Using blue to relax will encourage feelings of communication and peace.

PURPLE

Purple is the color of good judgment. It is the color of people seeking spiritual fulfillment. It is said if you surround yourself with purple you will have peace of mind. Purple is a good color to use in meditation.

Purple has been used to symbolize magic and mystery, as well as royalty. Being the combination of red and blue, the warmest and coolest colors, purple is believed to be the ideal color. Most children love the color purple. Purple is the color most favored by artists. Thursday's color is purple.

VIOLET

Violet is the color of purpose. Violet is associated with the Crown chakra (This links individual and universal).

Violet is a combination of blue and red. Red is a focusing, dynamic and active energy while blue is cooling, calming and expansive. Violet brings a new dynamic to the expansion of blue and the activity of red. Red brings practicality to the undirected expansiveness of the blue, and allows more creative energy to emerge. For this reason, violet is associated with imagination and inspiration.

Violet is an important energy for those who use blue and indigo skills in the psychic field. The red in violet offers a grounding effect.

INDIGO

Indigo is the color of the deep midnight sky. It can have a negative effect when used during a depressed state, because it will deepen the mood. Indigo symbolizes a mystical borderland of wisdom, self-mastery and spiritual realization. While blue is the color of communication with others, indigo turns the blue inward, to increase personal thought, profound insights, and instant understandings. While blue can be fast, Indigo is almost instantaneous. Inventors use indigo skills for inspirations that seem to 'come out of the blue'.

WHITE

White is the color of purity. Brides wear white in many countries, because white symbolizes a virgin. White means kindness. In some cultures white is worn at funerals. White is Monday's color. White daisies are a symbol of loyal love.

Strictly speaking, white is not a color, but the manifestation of the presence of all color - the complete energy of light. It stands for wholeness and completion. In many cultures it represents openness and truth. White has a cold quality. It can provide clarity as its energy is complete.

White has purification vibrations and can be used to clear blocks from your path.

It holds the potential to move toward every other color and this makes it a good choice for new beginnings, and development in any direction.

BLACK

Black is the most misunderstood color. A black tie dinner is very formal and elegant. Women can wear that "must have little black dress" to the black tie dinner. Yet the bad guys wear black hats. Black symbolizes death in some cultures. Native Americans thought black was good because it was the color of soil, which gives life. Saturday's color is black.

Black is not a color, strictly speaking. It is the absence of all color. When people speak of opposites, it is usually in terms of black and white. Black, and its opposite white, represent polarities. Black absorbs all aspects of light. While white reveals, black conceals. It has come to mean hidden, fearful or bad experience. It is linked to the unknown or the unseen.

In times of fear and uncertainty black contains the energy of the threatening unknown. In a positive state, black is seen as a restful emptiness into which anything may emerge and disappear once again. It is also mysterious, providing a sense of potential and possibility.

GRAY

Gray is the color of sorrow. People who favor gray can be the lone wolf type or narrow-minded. Gray with more silver in it can be a very active color.

Native Americans associate gray with friendship. Gray is the symbol for security, maturity and dependability. It connotes responsibility and conservative practicality.

Gray is the true neutral color. Its energy imparts void, emptiness, lack of movement, emotion, warmth and identifying characteristics. Because of this, gray can be restful. It has a detached and isolated feeling. Gray can have a cooling effect when placed next to other more vibrant colors. It has a stabilizing effect, making vibrant colors stand out while muting their vibration.

I hope this article gives you some guidence when choosing colors to go on your web pages. As you can see, colors DO have mean, so be careful when choosing so you convey the right message to your audiance.

 

 

How to use Facebook for Business

Monday, October 17, 2011

Here is an awesome e-book on how to use Facebook for business. Social media is a great way to drive traffic to your website and let you customers know what is going on in your business. This is a must read!

 

Download your free copy HERE

 

At Dayton Imaging Solutions, we are always striving to bring you informative information to help grow your business!

doctorIf there was a book called “EMR for dummies”, it might have some of the stuff I am about to share with you. I am writing this in hopes that I can help a practice avoid some of the pitfalls and disasters that I have run into in my 25 years in the document management experience.

Here are some simple tips to follow:

Who’s idea is it to do this? An important element of the success of any EMR system is that everyone must be on board with this.  You must have everyone committed to doing it, or it is going to cost you more money to pick up the pieces from a doctor stuck on paper.  This can cause a huge bottleneck in the process, and end up costing the practice a lot more money.  Make sure you get this in check!

Hire a consultant!  Now that everyone is in agreement, where do we go from here?  Consultant, Consultant, Consultant. Need I say more.  DON’T DO THIS YOURSELF!  A good consultant is worth their weight in gold. I have lost track of the number of practices who have not hired technical expertise to do the required homework, and it has cost the practice thousands of additional dollars! This person needs to be someone you trust. It maybe the IT guy on staff, or the guy who stops by now and then to fix computer problems.  Big question. IS HE/SHE QUALIFIED? What experience do they have in this field? You need more than the computer geek.  The ideal consultant should have experience in implementing EMR/EHR.  Ask for references. They should have an in-depth knowledge of your computer system and software.
Establish a time line.  Timelines are like rules. They are meant to be bent not broken.  Make a realistic timeline and stick to it. Delays can sometimes cost money.    The consultant should help with this.

Money/budget.  This is where the consultant earns their keep. He/She should be able to give you a good figure for hardware and software to get the job done.  Software is easy. Hardware can be all over the place cost wise.  DO NOT RELY ON THE EMR VENDOR SPECIFICATIONS FOR BUDGET HARDWARE PURPOSES!  Those specs are the minimum for what it takes to run their software.  You are looking for what it will take to make their software run efficiently in your practice.  If you under budget hardware. It could end up costing you so much more in labor for what you failed to purchase.  Hardware is a one-time purchase. Labor never ends!
Waiting for the stars to line up.  No,  you don’t have to wait for this to happen, but you better make sure you have the time, and resources,  lined up and a commitment to do it. If you don’t, you will never get your project off the ground.  I have met countless practice administrators/CEO’s who tell me they have been working on EMR for the last 5 years because they can never get these three basic items in sync.

Where to start? Ok. The staff is on board, the consultant is hired and you are ready to start grocery shopping for EMR.  The first logical place to start is with your current practice management software. Most , if not all offer EMR solutions. All the major players in healthcare do. You already know the practice management (PM) side, so adding the EMR component will make transition easier. It also makes financial sense. Unless the PM product is not “cutting the mustard” anymore, you cannot financially justify throwing it out and starting over. If you do, you have just pushed your EMR project back almost a full year.
Don’t reinvent the wheel!  EMR has been around long enough that some practice like yours has already been down the path you are about to take. Call your practice management vendor and ask to see a demo of their EMR.  Furthermore, ask for references that are in the same specialty as yours and go see a live EMR. What is good for a family practice may not work well with OBGYN or Pulmonary medicine.

A word about templates.  Every EMR has standard off the shelf templates as well as libraries of templates for specialties. I have yet to see one that is plug and play. Most have to be modified by choice or design to fit with your workflow.  Beware! This can be a budget buster and can delay your go live date.
Speaking of workflow.  As you evaluate each EMR software vendor, you have to pose the question. How much will this change the workflow in the office.  Will it add more steps in certain processes and reduce steps on others?  This is SO important.  If you have not clearly documented your workflow processes, now is the time to do it.  I have seen EMR implemented where the nurse wrote the vital signs of the patient down on a scratch paper, and then went out into the hallway and waited her turn to enter information into the EMR.  Where is the saving and efficiency in that?

Bells and whistles.   Most EMR software has add-ons that can further streamline the workflow process. It is very important to look at ALL the bells and whistles and decide which ones will benefit your practice. This can be a budget buster because some of the interfaces are thousands of dollars.  This might be something that you don’t purchase initially, but can budget for down the road.

What about the charts on the shelf?  This is an area of much debate and requires some thought. Do you scan as the patients schedule an appointment or do you get help with converting from an outside vendor?  Two main factors effecting this decision are: Type of practice, and patient volume. There is a balance between filling your EMR with charts of patients that will never be seen, and making sure you have an electronic chart ready to go when the patient walks in the door. This can create a huge bottle neck if your practice has any kind of patient volume.

Food for thought on patient charts. You now have a hybrid medical record system until all your current charts are converted.  Your staff will now have two places to look for charts vs one when you go live with EMR.  Your staff will have to check every patient to see if they have been converted or not.  I have seen medical practices that have been live on EMR for 3 years, and still have charts on the shelves! If your staff is now working overtime, or you have to hire extra people to get the job done, you need to seriously consider using an outside vendor to help with this process. I suggest getting the current charts converted and at a minimum have them stored on the server so they can quickly be added to the EMR.  This will help improve the return on investment (ROI).

The return on investment (ROI).  Bottom line is that EMR’s are expensive and they must be able to prove a cost savings. They software vendors will always show you a positive ROI. DO YOUR OWN.   EMR’s can add value to your practice when it comes time to sell out.  Are you just spending the doctor’s retirement money, or are you truly adding value to the practice that will improve the bottom line.

I hope the above has given some in-site into the important areas that must be addressed when making the decision to go paperless in your practice. 

The term "QR codes" is popping up everywhere so we thought we would give our readers some insight on what they are and some of the slightly crazy, but clever ways businesses are using them.

QR codes (or Quick Response Codes) are two-dimensional codes that can hold thousands of characters of information. Though they look like standard bar codes, they are actually quite different. QR codes can store much more data including url links, location information, and text.

Basically, a QR code can store any information you add to it. Once a mobile device takes a picture of the code, the information will be automatically transmitted to the device. The transmitted information can include contact details about a business, personal details, movie previews, or any other type of media related content.

Have you seen any QR codes?


If you look around on some store windows and advertisements, you may spot one. They hail from Japan where they are very popular. They are just catching on in the US and are slowly gaining popularity.

QR codes are easy to create. Here is one I created for this website. When you take a picture of it with your mobile device, it should direct you to www.site-reference.com. (You must install a QR code reader on your device in order to scan the code - see below)



With your QR codes you can also link to any type of digital media and utilize phone functions such as email, instant messaging and SMS.

Besides url's you can also include text along with your links. In this QR code, I listed my contact information. When you scan it, you should see my information and it will ask if you want to save it on your device.


QR Code Readers


To scan a QR Code, you must install an application on your mobile device. Here are the recommended applications:

iPhone – i-nigma (A reader that also allows you to create your own QR Codes)

iPhone and iPad - Qrafter - This application is the first to be designed specifically for the iPad.

Android – Barcode Scanner is widely used for the Android mobile devices. I used this application to scan the above codes to verify if they were correct.

How do you create a QR Code?


There are many websites that will allow you to easily create a QR Code. You can either type “QR Code Generator” into a web browser or use these recommended sites:

Kaywa – Kaywa was designed by Datamatrix. I used this website to create the QR codes above. It took me all of 10 seconds. You can use Kaywa to generate QR codes that link to a website or web page, a text, or SMS.

Kerem Erkan – This site will allow you to customize your codes. It offers more in-depth options and more creativity.

QR Code Uses


The uses for QR codes are endless, especially for marketing purposes. Consider these possibilities:

1. Facebook – You can direct customers to a page which leads them to “Like” your fan page or follow you on Twitter. With Facebook “Like” generating QR codes created from sites like Likify, you can create a custom page that includes the option to “Like” your fan page. You can also direct people to your Facebook welcome page.

2. Blogs – Direct customers or prospects to a specific blog post.

3. Element of surprise – Use QR codes to hide information that can only be revealed by scanning the code.

4. Articles, ebooks, videos. – You can direct scanners to any type of related content with QR codes.

5. Custom landing pages

6. Business cards

7. Directions to your business

8. Mp3 audio downloads

9. Customer reviews

10. Email subscriber page

10. Contests

11. Product Demonstrations


There are thousands of creative uses for QR codes. Take a look at how some of these businesses used them:

1. Business Cards



2. Creative Product Use



3. Billboard Advertising



4. Pepsi Bottle



5. Belt Buckle



Marketing Tips:


Before you start marketing with QR codes, there are a few things you should know:

Create mobile pages – Remember that QR codes are used with mobile devices. Whenever you are sending people to a website, ensure that it is a mobile-friendly site.

Track use with link shorteners – If you are using QR codes to generate leads and sales, it is paramount that you separate each code and create specific url’s for each marketing strategy so it is easy to track which ones are working. You can use bit.ly or goo.gl to track each individual link. These services also allow you to automatically create QR codes from your shortened links.

Test on all platforms – Once you generate your code, test it with multiple readers and devices to ensure it works correctly.

For more marketing tips, see 5 Steps to a Successful QR Code Marketing Campaign

Have you used QR codes in your business?

What is SEO?

Here is a great 40 page article that describes exactly what search engine optimization is.

You can download it here.

Google introduces Google Wallet

Saturday, June 04, 2011

An easier way to pay!

Google Wallet is an Android app that makes your phone your wallet. It stores virtual versions of your existing plastic cards on your phone. Simply tap your phone to pay and redeem offers using near field communication, or NFC.

Google Wallet has been designed for an open commerce ecosystem. It will eventually hold many if not all of the cards you keep in your leather wallet today. And because Google Wallet is a mobile app, it will be able to do more than a regular wallet ever could, like storing thousands of payment cards and Google Offers but without the bulk. Eventually your loyalty cards, gift cards, receipts, boarding passes, tickets, even your keys will be seamlessly synced to your Google Wallet. And every offer and loyalty point will be redeemed automatically with a single tap via NFC.

You can read more about this exciting technology here.

Written by

Bryan Belden

President, CEO

Dayton Imaging Solutions, Inc.

BBB Accreditation

Thursday, February 17, 2011

Dayton Imaging Solutions receives BBB accreditation with A+ rating. Another reason for doing business with us! We are a trusted business in Web Design, E-commerce, Printing, Logos, Graphics, and document scanning.

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