Solutions
Web and internet solutions for your business
- Custom web design/development
- Graphic design
- Internet marketing (search engine optimization, social media and website analysis)
Document scanning for medical practices and businesses
- Medical Form Design - For easy EMR data entry of patient registration and medical history
- Document scanning of all paper sizes including engineering drawings in any image format
- Web-based document management software
- Imaging web hosting
- Digital conversion of Microfiche, Microfilm and aperture cards
- OCR of scanned documents
- Turnkey imaging systems featuring Falcon from tsaAdvet
- Fast turnaround and FTP data transfer on mission critical applications
- CD/DVD Duplication
We are on Ohio State Terms Schedule(STS)
2010 Search Marketing Spend Trend Survey
Despite a global recession, budget investments for search engine marketing continue to grow year after year. Many experts predict that spend on search engine marketing (SEM) activities will double in the U.S. from $13 billion in 2009 to $26 billion by the year 2014.
With more and more marketing dollars flowing into paid and organic inbound marketing efforts, we wanted to poll our readers to see if their organizations are following the same trend. We conducted an extensive survey of industry professionals and business owners to get an idea where budgets for search engine marketing are headed this year. We wanted to find out if spend on search marketing activities will rise, fall or remain the same in 2010.
New Websites - 8 things to think about
So you are having a new website designed and built? It’s going to be fancy and do all the things you wanted it to do isn’t it? The web design guy is going to put together this perfect website for you that sings and dances and does all the things you always dreamed of, right? Well how does the website guy know what you want?
Here are 8 things you should think about before you have your website built:
- Company Image
- Logo/Branding
- Call to action
- Budget
- Know your audience
- Let them know about your website
- CMS or not
- Pictures
This article was posted at UTC Web Design, for the complete article go to click
Social Media Grows Up
Twitter co-founder Biz Stone on how the next wave of social networks will change your business.
Three years ago, Twitter was barely known outside the geeky confines of San Francisco. Today, it's a marketer's dream: a free service with an audience of nearly 125 million people, who use it to keep tabs on friends, celebrities — and their favorite companies. Co-founder Biz Stone explains what's happening, where it's headed, and how entrepreneurs can take advantage. He recently spoke with Inc. senior writer Max Chafkin.
Which approaches to social media work especially well?
There are straightforward uses. A New York City bakery uses Twitter to tell customers when the cookies are coming out of the oven, and Dell uses it to tell people about deals on refurbished computers. And then there are companies that are blending together marketing and customer support and using it to build their brands. I once sent a tweet that said, "I'm getting on a JetBlue flight," and I got a reply from JetBlue's Twitter account that said, "You should try the smoked almonds." That's customer service, but, because our conversation happened in public, it's also branding.
Internet Marketing
Dayton Imaging Solutions offers a professional approach to your Internet marketing needs. We provide comprehensive research and reports to give you the best positioning possible with the top search engines. Some of our services included:
- Optimization of the site (adjusting meta tags, description tags, alt tags, title tags)
- Content research (bringing suggestions to better improve content placement, and amount of content - very important for good positioning)
- Competitive analysis – researching other related sites in the industry, bringing similar practices to your site
- Keyword analysis and strategic placement of keywords, keyword relevance
- Search engine registration
- Social media analysis for Digg, Stumbleupon, and others. Custom templates for Twitter and YouTube.
- Site structure analysis, adding sitemaps where necessary
- Monthly reports on keyword relevance, traffic, strategic keyword placement, and competitive analysis
Our prices are affordable for the small business and non-profit organizations. We have a small business package that starts at $250 per month. This is more affordable than traditional directory advertising and will get you the traffic that you need to sell your product or service. Contact us today for a FREE estimate. (937) 435-4411 (x203)
Is your website paying for itself?
If you have a website and you have relied on traffic that happens across your site you are doing yourself a terrible injustice. You should be seeing at least 1/2 of your traffic coming in through search engine traffic. Search engine traffic doesn’t just grow over time. You need to position your site with search engines through search engine registration and optimization, we call this the “organic search”. It is much cheaper than paying for ad clicks and should bring you a greater return over time. Here’s my top 10 list on Search engines and how they rely on the following items to find a site and help you gain good positioning:
1. Meta tag data – the keywords that place a customer or viewer to your site, required for every single page, 20 meta tags per page
2. Description tags – your site descriptions on every page of your site
3. Title tags – the titles that show up at the top of your windows
4. Content – the more pages the better, link your pages to each other and add relevant data throughout your site to gain better positioning. Make sure you have strategically placed the proper words throughout your pages that attract the right viewers
5. Site map - every site should have one, it will get you the positioning you are seeking for your website
6. Alt tags – make sure all of your images have been tagged with accurate names
7. Social networking – sign up for free sites like wordpress.com, twitter.com, facebook.com, myspace.com, linkedin.com, they bring much needed traffic and give you saturation in the marketplace, more is better
8. Monthly SEO services – this will help maintain positioning with the search engines and keep you at the top of the lists. This could run between $350 -$1500 per month
9. Tracking and reporting – Google Analytics is one of the best resources on the web today and it’s free to use.
10. Competitive analysis – Know what your competition is up to, look at their keywords and study the algorithms. A good SEO marketer can help you with this type of reporting
Search engine traffic doesn’t just grow over time. You need to position your site with search engines through search engine registration and optimization, we call this the “organic search”
There’s a lot more that can be done to improve your site, for instance, if you have an e-commerce site, is it built to attract an audience? Does it have all the tools mentioned above to allow it to be found by search engines? Have you taken the time to study the link popularity for your particular industry? If not than maybe you should consider an extreme web makeover….give me a call, I would welcome an opportunity to get your website to it’s rightful place of pulling it’s weight in the marketplace. Don’t waste another dollar on your site until it starts paying for itself!
Introduction to Search Engine Optimization
What is SEO?
Here is a great 40 page article that describes exactly what search engine optimization is.
You can download it here.
