Despite a global recession, budget investments for search engine marketing continue to grow year after year. Many experts predict that spend on search engine marketing (SEM) activities will double in the U.S. from $13 billion in 2009 to $26 billion by the year 2014.

With more and more marketing dollars flowing into paid and organic inbound marketing efforts, we wanted to poll our readers to see if their organizations are following the same trend. We conducted an extensive survey of industry professionals and business owners to get an idea where budgets for search engine marketing are headed this year. We wanted to find out if spend on search marketing activities will rise, fall or remain the same in 2010.

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So you are having a new website designed and built? It’s going to be fancy and do all the things you wanted it to do isn’t it? The web design guy is going to put together this perfect website for you that sings and dances and does all the things you always dreamed of, right? Well how does the website guy know what you want?

Here are 8 things you should think about before you have your website built:

1. Company Image
2. Logo/Branding
3. Call to action
4. Budget
5. Know your audience
6. Let them know about your website
7. CMS or not
8. Pictures

This article was posted at UTC Web Design, for the complete article go to click

Content marketing is essential for B2B businesses providing both qualitative and quantitative returns.  And while 6 in 10 marketers are planning to increase content marketing spends this year, success-rates still vary greatly as it’s a new concept for most.

Maria Pergolino, director of marketing for Marketo (a TopRank Online Marketing client) shared a presentation at the Marketo User Summit on getting the message out, focused on social media and content marketing tips/tricks.

How do you succeed in content marketing?

• Create content that sells
• Create a content map
• Optimize content for search
• Repurpose content
• Learn to succeed even in situations with little or no content

We need content for nurturing, as a lead solution, for lead scoring and risk mitigation.  A lot of people don’t even consider the risk mitigation aspect – by publishing content and making people feel like your company is providing great information and is a leader, they’ll choose you.  Without content, you’ll never even have the chance to be found.

This was written and posted by Adam Singer at Top Rank Blog, for more on this story...read more.

Since 1994 Dayton Imaging Solutions, Inc. has provided superior document scanning solutions for small and large business. In those early years document scanning was very new, the equipment was very expensive and the process was very labor intensive. While this new technology was very appealing to large and small business alike, it was only affordable for larger businesses. Our mission remains the same as it was in our humble beginnings: to make digital solutions, cost effective and affordable for ALL businesses.

In November 2009, Dayton Imaging Solutions, Inc. acquired the talented and creative team from 10 Curtains Media. This addition to the Dayton Imaging Solutions team brings a passion for design and web development. Our graphic artists and web developers are highly-skilled, tech-savvy creative visionaries ready to provide a solution custom to your needs.

Over the years scanning & web technology has changed dramatically, as well as our spectrum of solutions. Although digital solutions are much more affordable than they were years ago, businesses are finding it more profitable and cost effective to stay in the business they’re in, and outsource to the experts!

We are committed to the success of our clients.

Bryan Belden - President

Stay up to date with Dayton Imaging, we are always moving ahead with new technology solutions. To see our presentation Click here

Dayton Imaging announces a new slide show presentation for your viewing pleasure. Stay up to date with Dayton Imaging, we are always moving ahead with new technology solutions. Click here