If you have a website and you have relied on traffic that happens across your site you are doing yourself a terrible injustice. You should be seeing at least 1/2 of your traffic coming in through search engine traffic. Search engine traffic doesn’t just grow over time. You need to position your site with search engines through search engine registration and optimization, we call this the “organic search”. It is much cheaper than paying for ad clicks and should bring you a greater return over time. Here’s my top 10 list on Search engines and how they rely on the following items to find a site and help you gain good positioning:

1. Meta tag data – the keywords that place a customer or viewer to your site, required for every single page, 20 meta tags per page

2. Description tags – your site descriptions on every page of your site

3. Title tags – the titles that show up at the top of your windows

4. Content – the more pages the better, link your pages to each other and add relevant data throughout your site to gain better positioning. Make sure you have strategically placed the proper words throughout your pages that attract the right viewers

5. Site map - every site should have one, it will get you the positioning you are seeking for your website

6. Alt tags – make sure all of your images have been tagged with accurate names

7. Social networking – sign up for free sites like wordpress.com, twitter.com, facebook.com, myspace.com, linkedin.com, they bring much needed traffic and give you saturation in the marketplace, more is better

8. Monthly SEO services – this will help maintain positioning with the search engines and keep you at the top of the lists. This could run between $350 -$1500 per month

9. Tracking and reporting – Google Analytics is one of the best resources on the web today and it’s free to use.

10. Competitive analysis – Know what your competition is up to, look at their keywords and study the algorithms. A good SEO marketer can help you with this type of reporting

Search engine traffic doesn’t just grow over time. You need to position your site with search engines through search engine registration and optimization, we call this the “organic search”

There’s a lot more that can be done to improve your site, for instance, if you have an e-commerce site, is it built to attract an audience? Does it have all the tools mentioned above to allow it to be found by search engines? Have you taken the time to study the link popularity for your particular industry? If not than maybe you should consider an extreme web makeover….give me a call, I would welcome an opportunity to get your website to it’s rightful place of pulling it’s weight in the marketplace. Don’t waste another dollar on your site until it starts paying for itself!